Farm to table Dinners :: Influencer reception :: Experiential Learning
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Cultural exchanges :: Entrepreneurship :: Philanthropy
GOOD BY DESIGN
The GOOD BY DESIGN campaign focuses on the best of latino business networking .
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The U.S. Latino economy is valued at $3.2 trillion, growing two and a half times faster than the non-Latino equivalent and are projected to represent over 25% of the population by 2050
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While Latinos make up 18% of the U.S. population, they account for only 11.4% of aggregate consumer spending.
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Latinos are the second largest population group,
totaling 62.1 million Americans and contributing $9 billion to the economy year-over-year. -
Hispanics represent 20% of the U.S. population, exceeding 67 million residents.
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Currently, Hispanics represent 22.6% of U.S. Millennials and are projected to comprise 27.4% of the Gen Z population by 2029 of the total population.
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Hispanic households present an attractive target for marketers due to higher average spending and projected
lifetime expenditure surpassing that of the average U.S. household.
The 12-month campaign features chef table dinners in select cities as the highlight of 3-day weekend events in partnership with local business owners engaging their community in a mindful way bringing together a gastronomic experience, music, art, and community activities.
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FRIDAY 10 AM-12 PM
An afternoon of Influencers and Experts take part on Brunch, activations and collaboration opportunities by our sponsors.
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FRIDAY 1-3 PM Experiential Art Workshops where participants can take sponsored art workshops as self-expression and wellness.
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FRIDAY 4-8 PM
Opening VIP Reception & Gastronomic Experience
VIP reception includes a private art/fashion show and preview of the market, gift bags and a dinner with a celebrity Top Chef, followed by a mezcal tasting and music.
Coverage and interviews by Stanford Radio.
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FRIDAY 7:30 -9 PM
The Experience is open to the public to enjoy the art, music. and culinary options. We envision the event to be featured in lifestyle publications and covered by the local news stations featuring our local sponsors.
The day will engage the business community and will raise funds for programing benefitting binational communities and programing for human investment.STEAM programs and DIGNIFIED housing where Good Social initiatives and Business Impact by Design!
Good by Design is positioned to be a cultural liaison in business, cultural and social perspectives in an organic platform for storytelling across digital and media outlets.
Video: Originally produced, stylized content featuring a competition series, panel discussions, industry mogul interviews, and communities benefiting from social good.
TikTok: Weekly entries from competitors, musings from influencers, fresh industry commentary, re- caps from MCP events, top 10 followers photos featured and more.
Social Media: Thought provoking conversations starters, local audience contest, info sharing with industry partners, MCP announcements for goals achieved on social impact.
Editorial: MCP will create monthly content to share with our partners as we feature one guest and one Mexican artist who collaborate to create a solution for a social problem or a utilitarian product creating positive social impact.
The campaign kicks off in Los Angeles!!!!!
10 participants :: One Month :: Cultural exchanges
Engaging today’s digitally focused media marketplace, where compelling content is king.
Good by Design has developed as an organic liaison in business, cultural and social storytelling across digital and media platforms
Through a national competition, local participants will work on tasks related to design and will be challenged to find solutions for problems of utility, sustainability, and adaptability to larger markets.
Experiential Learning :: Entrepreneurship :: Social Responsibility
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GBD in partnership with MCP looks to create sustainable solutions with a penchant for unique and accessible designs that appeal both to the design community and to the culturally nuanced end consumer. One of the local participants will earn a trip to visit the MCO studio to collaborate with our featured artist in Oaxaca, Mexico. They will help to develop solutions to problems faced by underserve communities which can generate glocal impact.